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A structured questionnaire that does the groundwork before we meet.
You answer in detail before we meet. By the time the session starts, I already know your situation, we spend the 90 minutes on decisions, not introductions.
This is for you if:
You have spent ten or more years in a large organisation, managing real budgets and teams. You are still employed, not planning to resign on instinct.
You have been weighing this for some time and you are not willing to make an irreversible decision without a clear picture of your finances, your idea and your timing.
You want analysis, not encouragement. An honest verdict, including if the answer is not yet.
Not for you: If you are looking for motivation, validation or a push to act on instinct.
How it works
Three steps, one clear decision.
Step 1
01
Complete the questionnaire
Most of the thinking happens here, before we ever meet. The questionnaire is built to surface the things that actually decide whether a move makes sense, so nothing important is left to a conversation.
Step 2
02
Receive your Founder Roadmap in advance
This is what makes the Diagnostic different from a call. Your roadmap is prepared and sent to you before the session, so you arrive to something already built around your situation, not a blank page.
Step 3
03
Work through it together
The session is 90 minutes spent on decisions, not discovery. We test the assumptions, refine the roadmap, and end with a clear go or no go verdict and a written follow up.
Founder
Martin Klug
Consultant, Founder, Angel Investor
I have made the transition you are considering.
I started my career in management consulting, then left to build a company of my own. My cofounder and I scaled it over thirteen years before exiting through a management buyout in 2019. We came close to running out of cash early on. We did not.
Since the exit I have worked with over one hundred founders across Europe as an angel investor and advisor.
What I learned along the way is simple. Building a business is not a test of nerve. It is a risk management problem. The people who do it well do not take leaps. They build a clear picture first.
Today I help senior professionals build that picture, with structure, financial visibility and evidence, before they resign.
MBO
Successful exit
100+
Founders advised and backed
Find out if the move from
employee to founder is worth
making, before you resign.
An honest answer either way. If the timing is not right, you will know that too.
Book your Transition Diagnostic
Pay in full, or spread it across three months.
Common questions
Before you decide
A free call is built to sell you something. This is built to give you an answer. You complete a detailed questionnaire first, I review it before we meet, and the 90 minutes is spent entirely on your situation, not on background or a pitch. You leave with a written Founder Roadmap, not a follow up sales email.
A personalised Founder Roadmap, built from your answers before the session, plus a clear, direct recommendation on your idea, your finances and your timing. It is a document and a position you can act on, not a conversation you have to interpret afterwards.
You receive a confirmation email with your questionnaire link straight away. You complete it in your own time, it saves as you go, and then you book your session from the calendar. By the time we meet, your roadmap is already prepared.
Yes. You can pay in full or split it across three monthly payments, whichever suits you. Both give you the full Diagnostic, the session and the Founder Roadmap.
Book your Transition Diagnostic
Pay in full, or spread it across three months.